Lost at the Fair, Ladybird, 1940, Series 401
This was the sixth of the Animal Rhyming stories of series of 401. The 401 series is significant in the Ladybird story because these books were the first ones published in the format that was to become the classic Ladybird format: small size, with text on the left and a full-page illustration on the right. After the early 1940s, all the books in this series were written in jaunty rhyme by Walter Perring and were illustrated by Angusine Macgregor. The effect of this rhyme was to lodge in the memory of the young child. Ask anyone who enjoyed this book as a child and the chances are they can still quote parts of the rhyme decads later.
This book has matt boards. It’s generally in good condition but the covers are worn and tired – especially the back. The reading pages are in good condition, but there’s a pale orange mark on the front free endpaper (see photos). This book dates from the early-1970s and has an original price of 18p on the back.
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