The Penguin Group are really beginning to revel in the increasing awareness of Ladybird Books as ‘national treasures’ – the nostalgia and recent social history. Combining this with the growth of social software sites, they’ve now launched a website called http://www.vintageladybird.com/ – which is less a site for collectors than a sort of hub or portal for a Ladybird prespective on other interactive sites. It has potential; it will be interesting to see how this evolves.